Deconstructed Toast Kit
food
$13.30$19.00
Bread, butter and a diagram. Assembly is the experience, and the experience is toast for nineteen dollars.
Specifications
- Ingredients
- Bread, cultured butter, sea salt and a printed diagram
- Weight
- 420 g
- Serving
- One slice of toast, or two if you are reckless
- Energy
- 310 kcal
- Allergens
- Gluten, dairy and a growing sense of being taken for a ride
- Storage
- Cool and dry; the butter needs the fridge
- Shelf life
- 4 days, or 2 if you open the butter on day one
- Origin
- A bakery and a print shop, two streets apart
- Packaging
- Kraft box with three compartments and a folded diagram
- Certifications
- Sourdough Culture Certified, Assembly Required
- Sustainability
- Box is compostable; the diagram is not, apparently
- Included
- Two slices, 30g butter, salt sachet and step-by-step instructions
- Ads
- Marmalade and jam upsells in the recipe app
- Unskippable
- 10-second ad for the toaster before the diagram loads
- Premium
- $3.49/month for advanced assembly techniques
- Total
- $19 plus $3.49/month, or bread and butter from the shop
- Use case
- Breakfast as an activity rather than a meal
- Reality
- You assembled toast and paid nineteen dollars for it